In "Game Changer: Playing to Win at Xbox, EA Sports and Liverpool FC", Peter Moore presents a memoir and provides an intimate glimpse into his remarkable journey across some of the world's most competitive industries. Moore, whose name is synonymous with global branding and sports management, brings readers into his world with disarming candour, sharing the hard-won lessons that shaped him from a humble Liverpool publican’s son to a titan of industry. With every chapter, Moore credits not only his relentless drive but also the people and communities who fuelled his ambition, never shying away from acknowledging the opportunities and setbacks that moulded his character. Moore’s storytelling shines brightest as he recounts his early days, hustling as a shoe salesman before taking a leap of faith and moving to the United States. He pays generous homage to the mentors and colleagues who guided him through the ranks at Patrick Sports Shoes, Reebok, and Sega, weaving in personal anecdotes that ground his business insights in real human experience. His time at Xbox and EA Sports showcases his willingness to embrace risk and innovation as he navigates the high-pressure world of gaming with both humility and audacity. Throughout, Moore’s gratitude for the teams behind each major success is palpable—he never pretends he did it alone. What distinguishes Moore’s narrative is his vulnerability in reflecting on his imperfections, especially during transitions that tested his self-belief. He openly credits the “power of Scouseness”—the unique resilience and humour of his Liverpool upbringing—for helping him combat imposter syndrome and thrive in unfamiliar environments. Moore’s willingness to admit mistakes and share the wisdom gleaned from them gives the book a rare authenticity. He stresses that leadership is as much about learning from failure as it is about celebrating victory, and he pays tribute to the colleagues and loved ones who supported him through the highs and lows. The book reaches its emotional peak as Moore returns to Liverpool, stepping into the role of CEO at the football club that ignited his childhood dreams. He credits the community, the fans, and the city itself for inspiring his leadership and anchoring his final act. Through vivid storytelling and heartfelt acknowledgement of those who shaped his journey, Peter Moore cements his reputation as a true game changer—one who knows that every win is built on the backs of many and that gratitude is the ultimate legacy.
What Peter Moore Has Been Doing These Last Few Years
Since stepping down as CEO of Liverpool FC in 2020, Peter Moore has remained active in tech, sports, and philanthropy. He’s served as a board member and advisor for various startups, particularly in gaming and esports, leveraging his deep expertise from his Xbox and EA Sports days. Moore has also been involved in charitable initiatives, especially those connected to Liverpool and youth development. He’s a sought-after speaker, sharing insights on leadership, branding, and resilience at major conferences and industry events. Recently, he's been working on his memoir, "Game Changer," aiming to inspire the next generation of leaders with the lessons and stories from his remarkable career. ROYAL MAIL TRACKED 48Delivered to You 1st Week, October 2025 Some publishers release new titles early, so our ETA above could change. Publisher: Great Book Selection – Visit Liverpool University Press Published: September 28, 2025 Price: £25.00 Hardcover: 208 pages ISBN-10: 1836245793 ISBN-13: 978-1836245797 Dimensions: 216 x 138 (mm) Why Pre-order? Since 2022, we've observed that publishers often opt for smaller print runs to manage costs effectively. This process has occasionally resulted in stock shortages. We strongly recommend pre-ordering to secure your copy and avoid disappointment.
