- "l can't recommend this book highly enough. A thing of beauty." -- Kevin Day, The Price of Football podcast
- "It's both a fascinating and stunning read. Genuinely one of my favourite books in recent times." --Omar Saleem, Founder and editor of These Football Times magazine
- "Everybody should own a copy of A Culture of Kits." --Danny Kelly, TalkSPORT
A Culture of Kits: The Definitive Guide to Classic Football Shirt Collecting by John Blair is the essential handbook for anyone passionate about the intersection of soccer history, fashion, and community. Blair, a devoted football enthusiast and renowned collector, draws on decades of experience and a personal collection of over 500 iconic kits to reveal the evolution of classic football shirt collecting. From the earliest vintage jerseys to the most sought-after modern classics, Blair expertly documents how football shirts have transformed from basic teamwear into celebrated symbols of identity and style. His deep knowledge and infectious enthusiasm shine throughout, making this book a must-have for collectors, fans, and anyone intrigued by the culture surrounding soccer’s most beloved apparel.
Blair’s meticulous research uncovers the stories behind legendary shirts worn by football’s greatest teams and players. He charts the rise of the global kit-collecting community, illustrating how once-niche hobbies have become a multi-million-pound industry. The book explores the pivotal moments, from the first commercial kit launches to the explosion of social media-driven collector groups, that have helped classic football shirts reach mainstream fashion status. Blair celebrates fellow collectors and industry pioneers, sharing insights and tips that make this guide both authoritative and accessible.
With a keen eye for detail, John Blair investigates what makes a football shirt truly ‘classic’. Is it the iconic design, the legendary player who wore it, or the story behind the season? Blair tackles these questions through interviews with experts and collectors worldwide, providing readers with a unique, inside look at the motivations and passions fueling this global trend. His work not only highlights the significance of kits in soccer culture but also breaks down the complexities of authenticity, rarity, and value in the ever-expanding market.
Blair’s positive impact on the classic football shirt community cannot be overstated. His contributions as both a historian and active participant have helped legitimize shirt collecting as a cultural phenomenon. A Culture of Kits serves as the definitive guide, offering practical advice for new collectors and fresh perspectives for seasoned enthusiasts. With engaging storytelling and a genuine love for the game, John Blair cements his reputation as a leading voice in the world of vintage football shirts, making this book an indispensable resource for anyone drawn to soccer’s rich history and evolving style.
ROYAL MAIL TRACKED 48
Published: January 22, 2024
Price: £24.99
Hardback: 288 pages
ISBN-13: 9781836801894
Dimensions: 246 x 286 (mm)
