Stanly Matthews Annuals 1949 - 1954

The postwar era saw an explosion of mass-market football annuals in the UK, with Sampson Low, Marston & Co, Ltd at the very heart of this publishing revolution. These beautifully produced books, aimed at young fans, offered not just player profiles and match reports, but a real sense of excitement and possibility for a generation growing up in football’s golden age. Among the standout titles, “The Big Book of Football Champions” (first published in 1951) quickly became a household name, setting a standard for annuals with its rich photographs and lively writing. 
Sampson Low, Marston & Co, Ltd’s influence didn’t end there. The publisher brought out a string of iconic player-led annuals, including “Tommy Lawton’s All Star Football Book” (1949), “Bert Williams’ All Star Football Book” (1950), and “Stanley Matthews’ Football Parade” (1950). Each of these books reflected not only the style and flair of their footballing authors, but also the publisher’s commitment to quality and accessibility.
Stanley Matthews, in particular, lent his name and insight to several titles, such as “Stanley Matthews’ Football Review” (1954–55). His involvement ensured that these annuals were packed with practical advice, behind-the-scenes stories, and genuine inspiration for young readers. Matthews’ positive influence and generosity with his knowledge helped foster a deeper love of the game across Britain.
Thanks to Sampson Low, Marston & Co, Ltd and the contributions of football greats like Matthews, Lawton, Williams, and Mortensen, these annuals have become treasured pieces of football history. Their legacy endures, reminding us of a time when the beautiful game leapt from muddy pitches to the colourful pages of a book, capturing the imagination of a generation.
ROYAL MAIL TRACKED 48
Published: 1948, 1950 and 1954
Price: £29.99
Hardbacks