Aaron Moore’s "Winner Takes All" is a triumph of football storytelling. His meticulous research shines through every page, giving readers a ringside seat at the Championship play-off final—the richest, most pressure-packed ninety minutes in sport. Moore’s gift for weaving human stories into a grand financial narrative is unmatched; he brings both the boardroom and the dressing room to life. The way he contextualises the play-off final’s financial stakes—without ever losing sight of its emotional core—is especially impressive. His ability to draw fresh, illuminating insights from players, managers, and even broadcasters like Sky Sports sets this book apart from standard football histories. Moore’s background in grassroots football adds real depth, letting him trace the journey from muddy pitches to Wembley’s bright lights with empathy and authority. The storytelling is always vivid, especially in his accounts of modern finals, making you feel the nerves, hope, and heartbreak in real time. Even his analysis of revenue streams is lively and accessible—a rare feat in sports writing. "Winner Takes All" is as essential as it is enjoyable, and cements Moore’s reputation as one of football’s finest chroniclers.
